Online reviews have become an ingrained part of the consumer decision process. So much so that it is believed that over 90% of internet users read online reviews.

What's more, 89% of people trust online reviews and 78% of shoppers research online and purchase offline.

With this in mind, it's important that estate and letting agents take reviews seriously.

One review platform that is helping agents up and down the country to get more visibility in online searches is TRUSTist.

TRUSTist aggregates all your reviews and testimonials to create stars on your organic searches.

It is proven that search results with stars are clicked on significantly more than those without.

In turn, as these listings are clicked more frequently, Google will recognise them to be of higher importance and therefore display them in a higher position. This then promotes further engagement and so on, becoming a self-perpetuating cycle.

As a member of The ValPal Network, you will get it FREE for 1 month. You will then be able to decide whether you would like to pay for the service from the 4th month.